- PUBLISHED: 19-07-2019
- at: 11:29
Anić holding plus participated in on one of the most important gathering of the entire industry, DSS Europe. Digital Signage Summit Europe is the leading European strategic conference for Digital Signage and digital outdoor advertising. The main theme of this year's conference was customer focus in this age of personalization, creating a customer experience and artificial intelligence. The main challenge of the industry is no longer the creation of technology, but the adaptation of technology to the wishes and capabilities of our customers, and the implementation of technology with regard to the cultural barriers of each market.