Anić Outdoor present at all key border crossings
Anić Outdoor is the only OOH company whose network covers all key border crossings in Croatia.
Anyone entering or exiting Croatia by road at any major border crossing will notice our static and digital billboards.
One of the greatest characteristics and advantages of outdoor advertising is exclusivity, that is, limited advertising space available at a given moment; this is especially the case when it comes to such specific microlocations as the entrances to and exits from the country.
Why are border crossings strategically extremely important locations?
Border crossings have multiple roles, they are traffic points, administrative barriers, but also entry and exit gates into the country. Every year, more than 60 million road passengers enter and exit Croatia via border crossings, whether they are tourists, business travelers or returnees. Due to this diversity and number, border crossings represent an extremely valuable location for communicating with the public:
- Direct visibility - unlike urban environments where there is a large amount of information and advertising competition, messages at borders come to the fore without distraction
- Connections with the moment of entry or exit - the brand leaves a first or last impression
- User focus - this is a transit zone where passengers wait or slow down, which enables quality consumption of the visual message
- Audience diversity - these are locations that appeal to a wide range of demographic groups, regardless of origin, age, occupation, or purpose of travel
Because of all of the above, border crossings represent a rare opportunity to communicate with the audience at a time when it is simultaneously concentrated, accessible, and unburdened by competing content.
What do advertisers who position themselves at the borders get?
- Exclusivity – your message is the first thing visitors see when they enter the country, and the last thing they see when they leave it.
- High reach and diverse audience – tourists, drivers, business travelers, diaspora
- Focused attention – unlike urban areas, the advertising space available is extremely limited and reserved for key players
- Contextual relevance – content can be adapted to the season, language, region, and target profile
- Support for other campaigns – DOOH at the border is ideal as an introduction or finishing touch to a larger national campaign
It is important to emphasize that our positioning at border crossings is not an industry standard, but the result of long-term strategic network development. Anić Outdoor is the only OOH company present at all major border crossings in Croatia, thus providing its clients with a unique and exclusive communication channel.
SOURCES:
- Croatian Bureau of Statistics (2024). Statistical Information 2024. Zagreb: CBS. Available at: https://podaci.dzs.hr/media/io2gvqhy/stat-info-2024.pdf
