Building a better future: How Anić Outdoor renovated more than 40 buildings with its own funds
The business model of advertising on scaffolding is essentially simple, transparent, and represents a well-rounded story in which all parties involved realize profit and added value.
Our scaffolding advertising model is based on a simple principle: we invest the revenue from the ad into the renovation of the building on which the ad is placed. Whether it's the facade, the roof, or the entire building.
Anić Outdoor leases the facade of the building, installs scaffolding and an advertising screen on it. Through its core business, namely providing advertising services on scaffolding, it generates funds from the market and co-finances the renovation of the property in question with the same funds. Large advertising screens on scaffolding represent the most attractive and spectacular advertising spaces in the city. Their non-standard format and exclusive locations make them the perfect choice for brands that want to communicate strongly - visually, in content and spatially.
Anić Outdoor has renovated over 40 buildings in the narrow center of Zagreb and buildings throughout Croatia through the business model of advertising on scaffolding. Namely, the revenue from advertising on the advertising screen placed on the scaffolding company Anić Outdoor finances the renovation of the facade, roof or entire building on which the same scaffolding, or advertising screen, is placed.
Due to the circumstances that arose in 2020, the City of Zagreb supported a model that allows outdoor advertising companies to generate revenue through their core business to help repair damage caused by the devastating earthquake. Accordingly, we were willing to support the reconstruction of the city of Zagreb, and the reconstruction of cities in general where it is needed, through our core business.
