WHY CHOOSE OOH?
In an era when most media can be skipped or turned off, OOH remains an evergreen among media as one of the most effective tools for building brand awareness and trust. OOH is visually powerful, ever-present, and completely unavoidable.
OOH has the largest audience
No other communication channel reaches as many people as OOH. OOH communicates with its audience daily, continuously and in real space. According to industry analyses, digital channels collectively reach fewer people than outdoor advertising. OOH is a medium that cannot be skipped, it is present 24 hours a day, 7 days a week, in every urban environment, on the routes that the majority of the population travels.
Continuous global growth for over 10 years
While many media are stagnating or declining, OOH has been growing globally for more than a decade. Its ability to adapt, both through classic formats and the development of digital out-of-home (DOOH), makes it an indispensable tool for any serious campaign.
Outdoor advertising follows the consumer throughout the day
OOH communicates with the audience while they are on the move, on their way to work, in their car, on public transport, walking around the city or while shopping. It covers all demographic groups and communicates in real time, in real space, without the need for a click, a screen or a login. It is important to understand that OOH advertising is not limited to billboards, although many DTC and B2C brands primarily perceive it that way. It is a wide range of media outside the consumer's home, including advertising surfaces on the streets, promotional formats on public transport, urban or so-called street furniture and interactive digital screens. It is through such formats that OOH enables an authentic and constant brand presence in the audience's everyday life.
More than media – impact on brand value
Outdoor advertising not only informs, it builds a brand. With its size, presence and aesthetic power, the OOH format influences the perception of the value of a product or service. Messages displayed on large formats seem more serious, more important and remain in the memory longer.
OOH is not just reserved for established brands or big budgets. It is for anyone who wants to create recognition, build trust and leave a strong impression, despite the noise of the market.
Why choose Anić Outdoor?
Anić Outdoor offers a wide range of OOH formats with a national reach, present in key locations across Croatia; from urban centers to main roads and border crossings. Specializing in large format advertising, Anić Outdoor offers clients advertising space in the formats of bigboard, billboard, gigaboard, wallscape, scaffolding, digital signage, murals.
