Development of DOOH national network
Anić Outdoor owns the largest national network of large format billboards in Croatia. Although classic bigboards are the best choice when you want to ensure maximum visibility and send a serious message, digital citylights are an excellent supporting format and complement to that same message.
Anić Outdoor is continuously working on expanding and supplementing the existing network, both static large format and digital. More than 30 digital locations across the country cover the centers of the largest cities, the most important pedestrian and vehicle traffic points, and all the most important border crossings. Below are the biggest advantages of renting a digital OOH format.
WHY AND WHEN TO CHOOSE DOOH?
DOOH (digital out-of-home) enables rapid content changes, real-time messaging, and campaign customization based on location, time of day, or context. Hourly, daily, or weekly traffic statistics are available, and custom solutions can be developed, including interactive formats and activations based on external factors. They also enable advertisers to be faster, more relevant, and more present at key moments, when purchasing decisions are made spontaneously, on the spot. With the ability to change content “on the go,” brands can communicate current offers, time-sensitive messages, or target specific audience segments at the right time.
OOH + DOOH
Anić Outdoor is continuously expanding its national DOOH network, which mainly consists of the citylight format, which allows the display of static and video ads, with flexible duration and fast content changes. Our existing network covers all key points in the country, and our goal is to expand it to enable and support our clients in both local and national campaigns.
DOOH , or digital network, does not replace the traditional large-format static format, it complements them. Our strength lies precisely in the combination of large-format static and digital presence, which allows clients a wider reach, greater flexibility and visibility at all stages of the campaign. Through this synergy, outdoor advertising realizes its full potential.
