We bring you the story of a project that we are particularly proud of. We bring you the story of a project that allowed us to make a small contribution to those who contribute so much to our entire community. Anić Outdoor is the proud founder, initiator and sponsor of the Rerun project, a story about transformation, responsibility and sustainability.
INTRODUCTION
The outdoor advertising industry produces hundreds of advertising canvases every year, which, after the campaigns are over, are most often never used again. With this project, we wanted to raise awareness that a campaign does not end when the tarpaulin is removed from the bigboard – but that its new story can begin right then. That is how the Rerun project was born, as part of which we transform used tarpaulins into functional equipment for emergency services.
CHALLENGE
Anić Outdoor, as one of the leading companies for large-format outdoor advertising, produces more than 400 advertising canvases annually. These are PVC tarpaulins measuring 60m² and more, which were most often destroyed or stored after the campaigns ended. Over time, this led to the accumulation of a large amount of material that had the potential to be recycled, but without a concrete solution – was deteriorating.
DECISION
We launched a Recycling Program with the goal of creating multiple channels through which we will give new purpose to used tarpaulins. One of the first and most important steps was to convert some of the tarpaulins into backpacks, bags and sacks adapted to the needs of emergency services – primarily firefighters and the Croatian Mountain Rescue Service (HGSS).
The equipment is designed in collaboration with the services to meet real needs in the field. In addition to the tarpaulins themselves, the production also uses straps, rings and tensioning clips - materials that are normally used to mount tarpaulins on bigboards. This closes the full recycling circle within our own system.
RESULT
Thanks to the goodwill of our clients, today more than 90% of used advertising canvases are recycled, instead of being stored or destroyed. Emergency services throughout Croatia – public and voluntary fire departments and the Croatian Fire and Rescue Service – are regularly supplied with sturdy, waterproof and long-lasting equipment made from former advertising tarpaulins. Local manufacturers from Croatia annually produce hundreds of bags and backpacks that help in the field every day. We are especially proud that, after the devastating earthquake in Petrinja in 2020, the entire production was moved to Petrinja, where today only families from Petrinja and the surrounding area participate in the production of the equipment.
