• PUBLISHED: 28-03-2014
• at: 11:10

Anic Holding Plus d.o.o. hosted a new member of Karlovac Brewery on its scaffolds. It's the Amstel Premium Pilsener beer which has a refreshing taste and whose long tradition of developement was presented in the Hotel Esplanade in Zagreb, which was attended by numerous Croatian celebrities as well as business partners of Karlovac Brewery.

For the first time in Croatia an ad has been made whose visual and superior technical features constantly catch the eye of the passerbys. This beer originates from the river Amstel in Amsterdam, so the new design of the bottle on the label shows the original brewery next to a picture of Amstel's master brewer. Amstel's ad which is located on the scaffolds of Anic Holding Plus in the center of Zagreb and in Rijeka at the Žabica Square displays an interesting history and rich heritage of this beer. To fully illustrate the history of the beer which was being developed over 140 years ago, in the background of the ad you can see the city of Amsterdam in the past which the team of Anic Holding Plus with its partners succeeded to revive with excellent lighting effects. Switching the light of the "street lamps" and "apartments" on and off is what makes this ad different from the others. The thing that this ad tells us with it's unique message "Do not save time". Time flies by, but sometimes it's necessary to invest more time in order to obtain better quality. Take time to share Amstel Premium Pilsener with a loved one and enjoy.