• OBJAVLJENO: 23-10-2020
  • u: 14:45

The Out of Home Advertising Association of America (OAAA) has summarized several important guidelines that can help create a creative solution for outdoor advertising – Out Of Home (OOH).

Several elements need to be taken into account when designing, since OOH has a great potential to influence the decisions of potential consumers. We are bringing you 3 important elements to look for when designing your creative solution:

  1. When choosing the correct font and its size, a large role is played by the amount of text on the visual that should not be overdone. OOH campaigns with just a few keywords prove to be more effective.
  2. It is recommended to use the image in full size of bigboard.
  3. OOH should be easy to read, so it is recommended to choose colors with pronounced contrast to increase the visibility of the OOH message from a greater distance.

The image below shows 14 color combinations sorted by detection efficiency depending on visual background color and text color. OAAA research has shown that high color contrast can improve the effectiveness of OOH campaigns by 38%.

Source: oaaa.org