Sudjelovanje na najvećoj zelenoj manifestaciji – Greencajt festival
Među 118 prijavljenih u kategoriji Zelena kampanja, pronašla se i prijava Anić Outdoora.
GO OOH Media Conference & Expo – kako izgleda budućnost vanjskog oglašavanja?
Ovogodišnje izdanje posebno je bilo posvećeno povezivanju, suradnji i njegovanju zajednice uz istu poruku – izađite i ispričajte svoju priču.
Instagram and outdoor advertising - A new generation of digitized images
Trenutno se nalazimo u novom razdoblju koje spaja Instagram i vanjsko oglašavanje u cjelinu koja služi poznatim osobama da objave
World autism awareness day
Ususret Svjetskom danu svjesnosti o autizmu podržali smo kampanju „Zablistaj“ nastalu kao odgovor na prevladavajuće stavove društva koji osobe s
Why OOH is effective in reaching millenials and generation Z?
Milenijalci i generacija Z predstavljaju najnedostižniju publiku, odnosno publiku koja najmanje reagira na oglase. Trenutno više od polovice milenijalaca aktivno
What is DOOH?
Akronim DOOH se koristi za izraz ”digital-out-of-home” (digitalno vanjsko oglašavanje) i opisuje različite oblike medija i oglašavanja. Digitalno vanjsko oglašavanje
OOH AND DIGITAL MARKETING
Posljednjih 20 do 30 godina dogodila se tehnološka revolucija koja nam je omogućila da računala koja su nekad zauzimala čitave
Appreciation towards outdoor space and local community since lockdown
Prema najnovijem istraživanju vodeće marketinške tvrtke specijalizirane za vanjsko oglašavanje – Posterscope, dvije trećine ispitanika u Velikoj Britaniji osjeća veću
LOL OOH!
Certain human emotions are universal. High on the list of these emotions is happiness; we like to be happy and have a good laugh. Therefore,
Guidelines for an effective OOH campaign
The Out of Home Advertising Association of America (OAAA) has summarized several important guidelines that can help create a creative solution for outdoor advertising – Out Of Home (OOH).
Exposure to OOH and its effect on consumer's behavior
The research conducted in September shows how audiences experience out-of-home advertising; to what extent audiences notice out-of-home, how they react to it, and how it effects their behavior.
Anić-outdoor koristi kolačiće kako bi poboljšao iskustvo korištenja web stranice. Označavanjem riječi "Slažem se" ili daljnjim pretraživanjem stranice prihvaćate uporabu kolačića. Pročitaj više
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